Uzum Tezkor B2B
Task
To create an advertising campaign for Uzum Tezkor that highlights its key advantages: speed, convenience, and ease of use. The main goal was to communicate the brand’s core attributes to the audience. The campaign had to be adapted for digital platforms, social media, and other advertising channels while leveraging a recognizable ambassador to enhance brand awareness.
Solution
A concept emphasizing a modern and dynamic style was developed to bring the project to life. Popular actor Alisher Uzakov (@alisheruzakov_official) was chosen as the campaign ambassador, whose charisma and popularity helped establish an emotional connection with the audience.
The photoshoot was conducted in a studio with a bright, minimalist background to keep the focus on the ambassador and the delivered products. The visuals conveyed the ease and joy of using Uzum Tezkor. The final materials were adapted for digital communication, including social media, advertising banners, and stories.
The campaign enhances the service's recognition, associating the brand with quality, speed, and reliability.
creative
Andrey Arakelyan
Фотограф
Vladimir Murudov
Assistant Photographer
Креативная
Darya Arakelyan
Retoucher
Производственная
Kseniya Leontyeva
Producer
Vasilisa Inshutina
Producer Assistant / Line Producer
Художественная
Helga Geller
Production Designer
Timur Vins
Art Assistant
Сервис
Yaroslav Gladishev
Service
Дополнительно
Renata Iskandarova
stylist / make-up artist
Gulrukh Zubaydullaeva
Food-stylist
Vakhobjon
Backstage