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Welcome to Canadian school

Task

Create a series of photos to communicate about the launch of a new private school in Tashkent. Main points of emphasis: demonstration of the educational program, teaching staff and key advantages of the school. The lack of a ready-made school location required a non-standard approach to implementation.

Solution

For the project, we chose studio shooting with bright colored backgrounds, which allowed us to control the visual style and avoid being tied to a location that doesn't exist yet. Through decorations such as chess pieces and game elements, we showed various school subjects, conveying the breadth of the educational program. The school uniforms of the heroes strengthened the associations with the educational process, creating a sense of unity, discipline and professionalism. It added visual structure and persuasiveness to the frames. The final series of photos turned out to be bright, emotionally rich and visually memorable. It effectively presented the school to the target audience and set it apart from the competition.
Креативная
Samar Tavkim Ahmad   Creative Director
Viktoriya Sharafutdinova   Art Director
Darya Arakelyan   Retoucher
creative
Andrey Arakelyan   Фотограф
Vladimir Murudov   Assistant Photographer
Производственная
Kseniya Leontyeva   Producer
Milena Yun   Producer Assistant / Line Producer
Bonu Rakhmatova   Producer Assistant / Line Producer
Dmitriy Pak   Administrator
Художественная
Helga Geller   Production Designer
Timur Vins   Art Assistant
Стайлинг
Oksana Klimkina   Stylist
Anton Filatov   Stylist Assistant
Zilola Kokhorova   Makeup Artist
Кастинг
Aneta Argandevols   Casting
Anita Borisova   Casting
Сервис
Maksim Kan   Service
Viktoriya Tsoy   Service Assistant
Бэкстейдж
Emil Bashirov   Backstage Photo & Video