Welcome to Canadian school
Task
Create a series of photos to communicate about the launch of a new private school in Tashkent. Main points of emphasis: demonstration of the educational program, teaching staff and key advantages of the school. The lack of a ready-made school location required a non-standard approach to implementation.
Solution
For the project, we chose studio shooting with bright colored backgrounds, which allowed us to control the visual style and avoid being tied to a location that doesn't exist yet. Through decorations such as chess pieces and game elements, we showed various school subjects, conveying the breadth of the educational program. The school uniforms of the heroes strengthened the associations with the educational process, creating a sense of unity, discipline and professionalism. It added visual structure and persuasiveness to the frames. The final series of photos turned out to be bright, emotionally rich and visually memorable. It effectively presented the school to the target audience and set it apart from the competition.
Креативная
Samar Tavkim Ahmad
Creative Director
Viktoriya Sharafutdinova
Art Director
Darya Arakelyan
Retoucher
creative
Andrey Arakelyan
Фотограф
Vladimir Murudov
Assistant Photographer
Производственная
Kseniya Leontyeva
Producer
Milena Yun
Producer Assistant / Line Producer
Bonu Rakhmatova
Producer Assistant / Line Producer
Dmitriy Pak
Administrator
Художественная
Helga Geller
Production Designer
Timur Vins
Art Assistant
Стайлинг
Oksana Klimkina
Stylist
Anton Filatov
Stylist Assistant
Zilola Kokhorova
Makeup Artist
Кастинг
Aneta Argandevols
Casting
Anita Borisova
Casting
Сервис
Maksim Kan
Service
Viktoriya Tsoy
Service Assistant
Бэкстейдж
Emil Bashirov
Backstage Photo & Video